E-Strore Marketing Lead
Samsung, Indonesia
Job Description
Position Summary
1. Promote consumer engagement by providing products and service contents optimized for E/M(Electronics and Mobile)-commerce.
2. Optimize marketing campaigns by understanding the digital advertisement and digital media.
3. Devise strategies for increasing sales and plan performance marketing.
Role and Responsibilities
1. [Setting content improvement direction] Create and manage the content guideline optimized for the online channel delivery of product characteristics.
2. [Supporting business partners] Oversee the quality of the new product and existing product contents on the business partner's website to meet the company's contents quality standards.
3. [Content production] Drive the production of new contents that considers the e-commerce environment and product characteristics.
4. [Social media management] Promote consumer engagement by identifying and utilizing premium contents and consumer-connected contents to diversify and systemize social media contents.
5. [Demand creation] Drive marketing activities to optimize marketing for each of the phase in the consumer buying cycle and marketing activities by the level of sales revenue contribution.
Job Specification
Skills and Qualifications
• May lead a small team of professionals with limited control over budget spending or HR management such as recruiting or dismissal and supervises mentoring and coaching for team members
• Typically implements short-term action plans rather than developing policy, process or strategy
• Enhances or Improves methods or procedures and provides coaching to team members to ensure successful outcome
• Has deep knowledge on one job area or broad knowledge on several job areas
• Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years