Senior Brand Manager
PT Bukalapak.com, Indonesia

Drive Bukalapak brand performance (business metrics), and brand equity to seller target market.

Job Description

• Overseeing 360 marketing programs in order to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the seller audience
• Collaborates with the business teams for the purpose of conceptualizing, designing, and building cross-platform media for websites and online pages, search and social campaigns, electronic marketing, among other acquisition and awareness campaigns
• Ensure completion of market analyses and monitors competitive activity (competitive analysis) in the market in addition to conducting financial modelling and gap analysis that will facilitate the prioritization of new opportunities, offer the business a competitive advantage, facilitate the development of new concepts, campaign strategies, and brand marketing programs
• Responsible for budget managed within the scope of the team

Requirements

• Master's Degree is preferred (business/marketing/statistic)
• Experience and have good knowledge in digital/online marketing
• Experiences in brand marketing / market strategic at least 4 years and in marketing at least 5 years
• From reputable company, digital tech company or FMCG
• Understand the brand stategic, consumer insgiht, campaign planning, execution amp; evaluation

Job Rewards and Benefits