Content Marketing Manager
Bussr, Indonesia

Responsibility:

• Content strategy: Work closely with the team to develop Bussr’s content strategy and work alongside the wider team on the execution.
• Campaign and content planning: Own and execute the content plan (organic and paid), including some content creation, to ensure that the editorial agenda serves both company and audience needs.
• Performance analysis: Continuously review channel performances and our conversion funnel to provide the marketing team with key insights and recommendations on how to better optimize our content strategies and campaigns for conversion.
• Community listening and management: Hands-on grow and nurture our communities and ensure that everything we do on our channels is grounded in audience understanding, data and insights.
• Audience development and insights: Work cross-functionally and provide accurate and applicable key actions based on relevant insights to guide effective decision-making and inform our overall communication strategy.

Requirements

• Demonstrable experience in building engaged communities, social media optimisation or content marketing.
• Ability to crunch numbers - you know your way around the jungle of data that is online marketing and have a deep understanding of how to leverage social media intelligence.
• Proven expertise in A/B testing, paid social execution and audience development.
• Great understanding of the current social and digital media ecosystem, the latest online behaviour trends, as well as existing and emerging technology.
• Native/full proficiency in English, with strong written and verbal communication skills.
• Ability to thrive on working in a fast-paced, international environment.

Good to have:

• Graphic design and video-editing capabilities.
• Google Optimize, Google Analytics, basic coding knowledge.
• Understanding of performance marketing.
• Experience working in travel, tech, or with startups.

Benefits

• Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride.
• Trust-based working. We don't punch the clock organize your own schedule. We trust in what you do!
• Push boundaries. Everyone is equally important and works together on uncharted challenges alongside inspiring colleagues from all over the world.
• A once in a lifetime opportunity to be preparing the country launch from one of the most innovative mobility start-ups.
• Want to rewrite the history of mobility with us? Then join our ride and apply now. We're excited to hear from you!

Job Rewards and Benefits