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[Freelance] Marketing Strategy Officer
Ruangguru, Indonesia
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 23, 2022
Last Date
Mar 23, 2022
Location(s)
Job Description
Ruangguru is a tech-enabled education company that provides a one-stop learning experience for students to have better access to quality content and service. Ruangguru has allowed students to access better quality educational content in the form of learning videos, question banks, test-prep materials, and study notes. Ruangguru platform has been proven to not only help families reduce the cost for education, but also elevate student outcomes.Job Descriptions:- Manage marketing strategies to improve branding program, including mapping channels as the target targets of the program and truly understanding their (participant) needs and feeding this into the campaign roadmap and program feature development, and campaign by designing end to end marketing campaign
- Maintain consistent and high-quality program branding across all participant-facing collaterals, with marketing Intelligence, analyze competitor activity and industry trends
- Effectively strategize and execute long-term marketing plans and short-term tactical activities to support program outcomes in participant acquisition and retention/engagement
- Coordinate monthly and quarterly marketing material updates, leading the efforts to ensure program positioning remains appropriate and consistent cross all related materials
- Ensure smooth and effective collaboration across cross-functional teams within Ruangguru
- Monitor and evaluate all marketing campaigns and propose recommendations to get better results
Requirements:- Bachelor’s degree from a reputable local university (fresh graduate welcome to apply)
- Minimum 1 year of experience in brand marketing or marketing strategy role in a start-up or other fast-growing companies will be an advantage
- Have a successful portfolio of brand communication and campaign works will be an advantage
- Demonstrated ability to translate complex concepts into highly engaging brand propositions.
- Great attention to detail in brand communication maintenance and guidelines.
- Proactive, energetic and relentless in the pursuit of moving the needle
- Ability to work on a fast-paced and high-performing team environment
- Ability to direct multiple projects, to work flexible hours, and under tight deadlines
- Curious by nature and high willingness to learn independently
- Think out of the box to produce remarkable ideas
- Strong understanding of digital ecosystems, including media and advertising, preferred
- Available to work for 5 days a week for 3 months contract.
Job Specification
Ruangguru
Information Technology and Services - Jakarta, Indonesia