About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.
Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The Role
As Love, Bonito further strengthens its leading position in our growing market and establishes its offline presence globally, we are looking for a creative retail Visual Merchandiser to drive branding across all Love, Bonito retail stores in the goals to provide an excellent in-store experience by using visual merchandising to convert window shoppers into prospects, drive sales objectives and maximise profitability.
Main Responsibilities :
Head Office
- Plan, create, and execute overall visual merchandising strategy for the retail of Love, Bonito.
- Plan, create and execute weekly themes for mannequin and overall display in each store.
- Plan, create and suggest a mix amp; match display for each store.
- Suggest Merchandising team for each store’ assortment allocation based on most selling products.
- Overview most and least product selling in each store.
- Overview broken size for each store.
- Overview total parent Sku and Qty within benchmark.
- Identify and train VM teams across all stores (6 stores in 2023) and co-manage the appraisal process for all VMs.
- Identify and train VM teams across all stores (6 stores in 2023) for Retail Weekly Meeting presentation and how to analyse VM in store.
- Prepare and execute regional lookbook training, highlighting upcoming visual focus based on merchandising plans.
- Identify, track, and produce KPI reports (VM).
- Manage Visual budgets across all stores.
- Manage all of the physical and digital in-store collateral. Liaise with other stakeholders including Brand, Creative, Commercial, and Design team for promotional or ad hoc events.
- Source for displays and props to promote new product launches and/or seasonal themes.
- Monitor competitors' visual merchandising techniques and incorporate relevant ideas into the business.
- Work closely with the Area Supervisor to execute any marketing plans.
Stores
- Oversee all stores’ merchandise zones, floor layouts, displays. Analyse sales and merchandising reports and collaborate with the relevant stores to optimise visual and merchandising mix.
- Design window mannequin displays to storytell Love, Bonito’s product launches.
- Monitor customer profiles and build a bottom-up approach for item visual presentation according to each store’s customer demographic.
- Initiate constant improvements and refinements throughout the store by testing different visuals and comparing results to achieve best-in-class practices.
- Conduct regular store visits to ensure that every display touchpoint is well-maintained.
- Conduct VM training (lookbook training) to ensure all teams know what to highlight in every weekly launch.
- Act in alignment to the organisation’s culture, products, image, and target market.
Requirements
Requirements amp; Experiences :
- Diploma/Degree in related studies.
- Minimum 2 years of experience in a similar capacity.
- 40 hours work week; will be in stores and HO.
What You Should Be :
- Able to visualise big picture results, however, treating details with exceptional care.
- up-to-date with the awareness of global fashion, retail, and market trends.
- An ability to thrive in an ever-changing and dynamic environment with professionalism, responsiveness, and flexibility under critical pressure.
- Excellent managerial and organisational skills with the ability to prioritise multiple ongoing projects.
- A self-starter with a proactive and hands-on attitude with enthusiasm to work and achieve as part of